In a 2015 New York Times article, Lucie Greene, the worldwide director of the Innovation Group at J.
Walter Thompson, compared the typical Gen Z to Alex Dunphy from Modern Family.
“‘Girl Power’ that was trying to challenge patriarchy and create communities of strong women got subverted into little ‘Cute Girl Power.’ Zines were a way to reclaim our own media.” Even the hasty manner in which they were assembled was celebrated as part of the D. “They were extremely urgent,” says Lisa Darms, who developed an archive about the Riot Grrrl movement for New York University’s Fales Library. Blogs were able to do the same things [as zines],” says Ayala, the information assistant at the New York Public Library.
“The articles were always really honest and they didn’t sugar coat, but they didn’t make things sound scary, like growing up.” Generation Z – which includes individuals born around 2000 – is often derided for being consumed by their cell phones, the internet and social media, particularly Snapchat and Instagram, which encourage selfies.
Yet they are also known for working harder than their supposedly lazy, narcissistic predecessors, the Millennials.
The straps on her overalls double as backpack buckles, and her false pointed nails from Duane Reade are painted a blood red, because she once read in a magazine that if one wants to feel confident, one should pick out a “good outfit” and rock red polish. On the agenda today is zines, the alternative self-published pamphlets popularized during the 1990s. Teen Eye’s latest Autumn ‘Icon’ issue, the cover of which features a girl looking fierce in dark shades, a lavender fur, and azure wig, has 166 pages of Fashion Week coverage, photos of striking purses, musical interviews; essays on street style, black models and Barbie, and poems by people of color.
After almost dying out in the early 2000s, zines are back and now “super hot” in the library world as a way to engage teenagers, according to Julissa Ayala, an information assistant at the New York Public Library.